• StraitsX has partnered with fintech platform Tapeeze to enable brands, fintechs and communities to create and launch co-branded, tokenized Visa payment cards.
• StraitsX acts as the Visa-licensed card issuer and BIN sponsor, handling the backend regulatory complexities so partners can focus on building their brand experience.
• The collaboration moves beyond "one-template-fits-all" designs, allowing brands to fully customize the card's artwork, colors, material and layout.
• By leveraging a tokenization-first model, the partnership drastically streamlines backend setup, allowing businesses to clear designs and launch their cards within weeks, not months.
• The co-branded cards seamlessly integrate payments with memberships, rewards or identity verification, making them ideal for fintechs, DAOs, global teams and Web3 projects.
At StraitsX, we are thrilled to announce a strategic partnership with Tapeeze, a leading fintech platform that is revolutionising how brands create tokenised payment cards.
As a trusted Visa-licensed card issuer and BIN sponsor, StraitsX is bringing this cutting-edge solution to our ecosystem. This partnership allows our card partners—from fintechs and lifestyle brands to communities and clubs—to now offer impactful, custom-branded cards without the usual hurdles of long delays and rigid design restrictions.
Now, you can launch a Visa card that truly reflects your brand’s vision and forges a deeper connection with your users.
Before & After: The Evolution of Co-Branded Cards
This partnership fundamentally changes what is possible in card issuance:
Note: All cards are still Visa-powered. This partnership enhances flexibility while upholding Visa’s rigorous security and global acceptance standards.
Why This Matters for Your Brand
Partnering with StraitsX and Tapeeze means you can go beyond generic cards. This is your opportunity to build a card experience that delights users, drives engagement, and aligns perfectly with your brand.
1. Branded Cards with More Flexibility
- Custom look and feel: Select unique colours, artwork, material, and layout.
- The front of the card is your canvas: Use it as a powerful storytelling surface, not just a place for banking information.
- Say goodbye to one-template-fits-all designs.
2. Accelerated Speed to Market
- Launch within weeks, not months.
- Designs and production are cleared faster, simplifying cross-jurisdictional rollout.
- Our tokenisation-first model drastically streamlines the backend setup.
3. Minimal Regulatory Overhead
- StraitsX acts as your licensed Visa issuer and BIN sponsor.
- Your team remains focused on your brand experience; we manage the regulatory complexity.
4. Enhanced Engagement and Loyalty
- Multi-functional cards: Integrate payments with membership, rewards, or identity verification.
- A premium, high-quality design naturally drives higher card activation and retention rates.
- Designed for the future: Ideal for fintechs, DAOs, global teams, Web3 projects, and crypto-native communities.
How It Works — Step By Step
Launching your own branded Visa card has never been simpler. The flow below demonstrates how StraitsX and Tapeeze manage the complexity, allowing you to focus purely on your brand.
Ready to Launch?
StraitsX and Tapeeze are combining our expertise to empower innovative fintechs to deliver unforgettable card experiences.
Looking to launch your own fully-branded Visa card?
Reach out to our team to get started today.
